Best customer feedback tools for 2022

by | Dec 29, 2021 | Voice of customer

You have created a good functional website for your brand, and you are satisfied with all the features of the website, but the job doesn’t end there! You will only know if your website is functional or your brand is doing well through customer feedback.

Honest qualitative feedback can help you improve various aspects of your business. There are a multitude of tools for consumer feedback that offer many advantages over traditional methods of collecting feedback.


What is customer feedback software?

Customer feedback software helps you collect customer feedback online through various tools. You can channel different forms of feedback to generate a customer satisfaction score. There are many different categories of customer feedback such as visual feedback tools, online customer survey tools, customer loyalty tools, voice of customer tools, etc. 

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Best customer feedback tools

1. InBe

The inBe platform captures the voice of customers in a highly secure environment with real-time access as consumers respond. As soon as all results are submitted, they are summarized in customized reports. Whether you are curious to see the trends evolve as the number of respondents increases, or if you have to report on them earlier in the process, you have quick and real-time access.


2. Saber Feedback

It is really easy to use this software, as you can add their button anywhere on your website. This button allows customers to review the website anywhere they face a problem. All they have to do is send screenshots, and you can then correct any issue that is being reported by the community of your product or service.


3. Typeform

Typeform is a user-friendly tool as it helps you make custom surveys. Another good thing is that the design of the website and software merges, making it seem like a flowing conversation on the website.


4. SurveyMonkey

SurveyMonkey is well known amongst online survey tools. Once the survey is ready to be sent, SurveyMonkey sends it by email for it to be accessible online until the survey is closed. This eases the data collection process.


5. Podium

Who has not heard of Podium? It has over 10,000 locations enlisted on it from all over the world, and it generates customer feedback based on location. Local business owners can also benefit from improving their customer experience by seeing the ranking and the reviews.


6. Freshmarketer

Freshmarketer is an extension of the renowned Freshworks bundle. It is a SaaS-based tool that can be used independently and with the fresh works bundle. It helps improve conversations with the customer and generate a connection between the buyer and seller.


7. Qualaroo

Qualaroo is unique software, as it is equipped with artificial intelligence technology. It generates questions based on the customer’s response, which is referred to as sentiment analysis. It is based on IBM Watson’s Natural Language Processing capabilities.


8. Feedbackify

The plus point of Feedbackify is that it does not require registration to share feedback. This makes sure that every visitor on the website gives feedback based on their experience. To make it quick, the questions asked are all concise. They believe that the conversation between consumer and producer should be private, so all of your queries and complaints are answered privately.


9. ReeVoo

ReeVoo collects customer feedback based on their stories and stories posted anywhere about your product. It helps you understand what people think of your product and how they use it. It is a very complete tool as it enables you to gather actual customer feedback on social media.


10. Hootsuite

Hootsuite covers all the major social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn. You just have to write the keyword, and it will gather all the related feedback for it all over social media. Another benefit of this customer feedback tool is that it also does the job of a social media manager.

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Benefits of Customer Feedback

Now that you know about the best customer feedback platforms, you must be wondering what their benefits are. Here are a few benefits of customer feedback platforms and online survey tools:

  • With customer feedback platforms, you can find user feedback about different brands and compare them to yours
  • If you are a brand owner, your reviews or feedback will help you improve your services and products 
  • They offer valuable information to analyze what is happening in the market
  • They provide the opportunity to improve customer loyalty
  • They allow brands to be aware of their strengths and weaknesses
  • They facilitate the possibility of making changes in the course of projects


Need help collecting customer data?

Whether you want to validate your consumers’ reactions to one of your recent innovations or  plan your launch in a new market, inBe can help you. Our expert team helps you collect the customer data your business requires to guide decision-making.

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