How to modernize your business

by | Oct 27, 2021 | Grow your business

Technology will inevitably grow in practically every aspect of our civilization. It is changing the way we purchase, use social media, play games, and watch TV shows, among other things. It’s no surprise that people who are slow to adapt to changing situations fall behind. In today’s ever-changing environment, it’s critical to modernize your business.

The novelties must be observed in order to keep up with the latest trends. Then one should put into action what is appropriate for their company’s goals and demands. Let’s take a closer look at some of the best strategies to update your company in the coming year.


What is business modernization?

Business modernization entails examining outdated processes and adapting them to the current practices that govern our day-to-day business dealings.

This means that as a company, you take the time to examine all of your methods and processes objectively. After that, you determine which ones no longer benefit the firm in today’s world.

Innovation methodology 


What are the characteristics of business modernization?

Put Customer Value First

Begin by putting together a strong business case for the modernization initiative, demonstrating expected value and innovation. Include (and agree on) the most essential customer outcomes explicitly. Describe how each component of the new IT system will contribute with clarity and precision. 

You should be able to demonstrate measurable gains in important key performance indicators including customer base retention, user experience, sales, productivity, and recruitment.

This is how big businesses change their online system. Through KPIs, they can strengthen the interface between the website and the back-office services. Corporations also create temporary cross-functional remote working groups known as “tribes” during rigorous sandbox sessions. The tribes, who are in charge of planning and executing the modernization, include IT experts as well as personnel from finance, and operations.

Customer value translates to public service in the public sector, but the premise remains the same. When the Ottawa Police Service (OPS) in Canada’s capital city decided to overhaul its service delivery model in order to better engage with and serve the public, its officials realized that the transformation had to be driven by the requirements of frontline officers and the general public.

They established a rigorous modernization process to ensure that these officers would create and validate technology modernization and IT innovation concepts. OPS’s project has been deemed successful enough to serve as a model for many other law enforcement agencies considering similar changes.

Capture the voice of the customer 

Engage with Your Workforce 

IT modernization is frequently viewed purely as a technological issue. Changes in technology, on the other hand, can only be sustained if people accept and embrace them. As a result, you must connect your new processes with the company’s culture, beginning with a clear understanding of the new behaviors that will be required.

A considerable cultural transition, with a new organization and new competences, could accompany a change in technology architecture. Consider the potential stumbling barriers:

  • Does your staff know how to access the data your organization obtains while maintaining your privacy? 
  • Do they have the ability to collaborate with external partners on a day-to-day basis? 
  • Do they have any reservations that haven’t been addressed?

Your company’s leadership can use this information to evaluate what kind of training, assistance, recruitment, and staff adjustments are required. Encourage users of new technology to participate actively in the transformation effort by engaging them. Managers at GE Digital, for example, cultivated engagement by bringing together all stakeholders from 20 different departments to ensure that all perspectives were heard. 

They made consumers feel like they were a part of the process by assigning them responsibilities in implementation and providing regular updates on the benefits they received. Employees that used the technique felt invested in the results.

Every organization has genuine informal leaders – people at all levels of the organization who are already displaying the modernization behaviors you need because they believe in the new path. Find these people and collaborate with them. They can tell you if your organization is ready to change, where opposition will develop, and how much effort will be required to overcome resistance.

Engage with Culture

The important beginning point for modernization for a significant insurance company in Australia was to generate cultural acceptance of the idea of decommissioning the old and embracing the new. To do this, the technology leadership established a clear mission for simplification and continuously conveyed it. The mandate helped bring the teams together around a shared set of priorities, decisions, and actions.

Strengthen your position in the market 


6 ways to modernize your business

1. Do the research

Before a company modernizes, it must first assess its current situation. It must determine what digital assets and cloud-based solutions it possesses and whether they are suitable for their intended use. It needs to be aware of what is going on in the broader market. What the competitor is doing in regards to digital. But most importantly, it must understand its clients. It must understand their expectations as well as how the digital sphere has influenced their behavior.

2. Understand your customer journey

In the vast majority of cases, the client journey has shifted dramatically. People are finding and interacting with your company in new ways thanks to digital media. To be successful in business, you must first understand what this new experience looks like. The firm can better comprehend that experience by using customer journey mapping. Start by identifying the existing offering’s flaws.

3. Identify opportunities and threats

It’s time to consider how to act when you’ve grasped the customer’s experience and expectations. Opportunities to improve the experience and get a competitive advantage will be available, and this will enable you to improve your marketing tools. However, there will be threats when the company loses clients due to poor service. Threats and opportunities can be prioritized depending on their severity and potential.

4. Envision the future

A single vision of the future is required to ensure that the entire firm is heading in the same direction. A mission statement is too general, and a detailed technology modernization strategy is too difficult to understand. Instead, you should center your future vision on the customer. What will the future customer experience look like? What will make it different from now? This gives everyone a common purpose to work for. 

5. Establish leadership

A committee will not be able to overhaul a company. Even a mandate from senior project management is insufficient to modernize a company. It is necessary for someone to take charge of the process of change.

They don’t have to be an expert in digital or customer service. These are skills they can learn either on their own or with the support of others. They do, however, require the necessary power, time, and resources to make an impact. They require, above all, a willingness to question the established quo. They’ll need the help of an executive sponsor to accomplish this. 

6. Form a transformation team

No single person can bring about change on their own. In our complicated digital environment, meeting the requirements of connected customers is a major problem. It’s a task that requires people from many departments and skill sets to collaborate.

A transformation team will be responsible for creating a strategy, prototyping legacy system modernization approaches, and implementing change. A team with expertise in design thinking and the development of digital products or services is ideal for modernization.


What are the advantages of business modernization?

The advantages of operational change include improved business processes, innovation, and a competitive advantage. Companies that modernize will see improved data analytics, better underwriting and management decisions, more effective capital usage, and more appealing products, to name a few benefits. The following are the vast array of advantages available for you to grasp:

  • Future-proof metrics: Metrics produced by redesigned processes and systems will meet current and future standards and regulatory needs.
  • Improved analysis: Employees will be able to focus on high-value-added analyses thanks to improved automation and technologies.
  • Process efficiency: Reduced process times, less manual involvement, and less reliance on a single person are all advantages of automated feeds and procedures.
  • More efficient and less costly infrastructure: Reconciled processes, effective resource deployment, and system consolidation will streamline infrastructure and reduce expenses.
  • Optimized use of resources: Actuaries, for example, will be able to devote more time on value-added analysis.
  • Enhanced controls: In a changing regulatory environment, more trust in outcomes, automated controls, and greater responsiveness are all advantages.
  • Improved Governance: Less complex governance is the result of clearer and more efficient processes.
  • Greater transparency: Fewer surprises in financial results due to a better knowledge and consistency of the results provided.
  • Improved stakeholder communication: Improved data quality, a single source of truth, and comparable performance measures will establish a consistent language for all stakeholders.
  • Timely and relevant management information: Facilitates strategic and operational decision-making and planning.


Want to modernize your business?

The above processes and benefits aren’t always followed in a sequence. Several steps are frequently taking place at the same time. Your business might be weak in certain areas but powerful in others. However, there is one constant in any situation: you cannot stand still. The world has evolved, business has changed, and now it’s time for you to adapt as well. 

Inbe is the place to go if you want to modernize your business. De-risk your investments and maximize your success in a shifting market by listening to your customers and using our agile methodology.

In just a few steps, you can complete a straightforward, turnkey process that will allow you to access your essential network of respondents. We have access to millions of customers of all types in Canada and around the world. You tell us who you want to join, and we find them and record their responses, whether it’s for an online poll, digitized and recorded interviews, co-creation sessions, or something else entirely.

Within these broad topics, we offer workshops that can help enhance your business skills and elevate your company into the modern age.

You will be able to:

  • Innovate projects
  • Identify and seize opportunities
  • Strengthen market research skills
  • Identify winning attributes in your company

If you are interested in modernizing your business, feel free to contact us!